Privacy Policy

1. Information We Collect

A. Personal Information

We may collect:

• Name
• Email address
• Phone number
• Mailing address
• Date of birth
• Billing and payment information (processed securely by third-party vendors)

B. Protected Health Information (PHI) — HIPAA

When you become a patient or submit medical information, we may collect PHI such as:

• Medical history
• Treatment notes and plans
• Before/after photos
• Medication history
• Lab results or consultation forms
• Information you provide during appointments
  

We only use your PHI as permitted under HIPAA and Massachusetts law.

C. Automatically Collected Information

When you visit our website, we may collect:

• IP address
• Browser and device data
• Cookies and analytics data
  

This information is not linked to your PHI.

2. How We Use Your Information

We use your information to:

• Provide, coordinate, and manage your treatments
• Verify your identity
• Communicate appointment reminders and follow-up information
• Process payments and manage billing
• Improve services and website functionality
• Provide customer support
• Send promotional updates (optional; you may opt out)
• Ensure regulatory and legal compliance
  

3. HIPAA Compliance & Use of Protected Health Information (PHI)

As a healthcare provider, Aviva Wellness and Aesthetics complies with HIPAA Privacy Rule, Security Rule, and all applicable Massachusetts laws.

We may use or disclose your PHI for:

• Treatment: communicating with you or collaborating with healthcare professionals.
• Payment: processing claims, invoices, or payment for services.
• Healthcare Operations: quality assessments, training, compliance audits.

We may disclose PHI without authorization only when permitted by HIPAA, such as:

• Public health reporting
• Suspected abuse or neglect
• Law enforcement requests
• Regulatory or court orders
  

All other uses require your written authorization, including:

• Use of identifiable photos for marketing
• Sharing information with third parties beyond treatment, payment, and operations
  

You may revoke an authorization at any time.

4. How We Share Your Information

We do not sell your information. We may share information with:

• Business Associates who help us operate (booking platforms, EMR/EHR systems, payment processors) — all bound by HIPAA Business Associate Agreements.
• Medical professionals for coordinated care.
• Legal authorities only when legally required.
  

Third-party partners are required to maintain confidentiality and security of your information.

5. Cookies & Online Tracking

Our website may use:

• Cookies
• Pixels
• Analytics tools (e.g., Google Analytics)
  

These tools analyze website usage and improve performance. You may disable cookies in your browser settings.

6. Data Security

We implement administrative, technical, and physical safeguards required under HIPAA and Massachusetts privacy law, including:

• Data encryption
• Secure platforms for electronic health records
• Access controls and staff training
• HIPAA-compliant communication procedures
  

Despite our efforts, no system is completely immune to breaches.

7. Your Rights Under HIPAA

You have the right to:

• Access your medical records
• Request corrections to your PHI
• Receive an accounting of disclosures
• Request restrictions on certain uses of your PHI
• Request confidential communication methods
• Obtain a copy of this Privacy Policy

Requests can be submitted to:

📩  jillian@avivawellnessaesthetics.com 📍 Aviva Wellness and Aesthetics — South Hamilton Massachusetts

8. Retention of Information

We retain medical and personal records according to:

• HIPAA retention rules
• Massachusetts medical record-keeping laws
• Insurance and legal requirements
  

Records are stored securely until destruction is permitted under law.

9. Children’s Privacy

Our services are intended for adults unless medically appropriate and with parental consent. We do not knowingly collect personal information from children without authorization.

10. Third-Party Links

Our website may contain external links. We are not responsible for the privacy practices of other websites.

11. Updates to This Policy

We may update this Privacy Policy at any time. Changes will be posted with a revised “Effective Date.”

12. Contact Us

For privacy or HIPAA-related questions, contact::

Aviva Wellness and Aesthetics
📧 Email: jillian@avivawellnessaesthetics.com
📞 Phone 978-804-7122
📍 65 Railroad Ave South Hamilton, MA 01982